AccessAlly: Are You Up for a Money-Making Challenge?
AccessAlly is really good for building your online courses and membership programs. What a lot of people don't see right away is that it's a great way to also deliver your free promo lead magnets. Doing it with AccessAlly enables you to keep your new opted-ins contact engaged and connected.
Nathalie Lussier, the founder and owner at AccessAlly, showcases a really good way to do this as an alternative to the way people typically deliver their lead magnets. In addition to getting someone's name and email address (an obvious first step when in any sales funnel), you start deliver content over a longer period using features you wouldn't otherwise have if you aren't using membership site building technology.
What AccessAlly recommends, and I'm a big fan of this, is that you offer a lead magnet as a mini-course. You drip it out to to those that opt-in over several days. You build a mini-course or a 5, 10 or 30 day challenge for them to complete. What you want to do is give them a lot of valuble content they receive over time. This is a big step up from what happens when you send them an e-book, PDF or video. You set it up so they return to your site over and over again.
This recommendation AccessAlly makes changes everything. You are NOT sending them one email with a link to their lead magnet that you then follow up with additional emails for nurturing. You are sending them exactly what they requested when they opted into your webform. You send them a multi-day dripped out set of email messages that together get your new contact what they requested.
If you want to see this in action go to Nathalie's 30 Day List Building Challenge. It's a great example. I offer my mini-course called, "Building and Selling Your Online Course PROFITABLY" which you can sign up for at www.TheProfitableOnlineYou.com. I follow this approach and explain how it works below.
My mini-course has five lessons. Each lesson has a short video which runs about 5 minutes and includes some additional copy. On day one, I send out two emails. The first points to the overview. The second one points to lesson 1. I then send them an email daily taking them to lesson 2, 3 and 4.
These together deliver the mini-course which they overtly requested. I'm not just sending them some SPAM. I asked them permission and followed that up with 5 email messages.
Now I have them coming to my membership site daily for a week. So it's time to offer them something else. I provide them with a section of the site dedicated to showing off our membership site portfolio. I provide them access to video tours of seven different membership sites we have built. They can request free access to the portfolio by clicking a button. I also provide FREE access to a second mini-course called "7 Guiding Principles for Building Your Membership Site."
There is plenty there to keep them learning and getting to know our business and what we can potentially offer them in the way of services.
Hope this helps!