Defining Infusionsoft Success – Episode 30
Mixing online and offline media in a cohesive marketing campaign can drastically improve results. In this episode, Jorge interviews Robert Vico of OutrageousPromotions.com. Robert's been selling promotional products forever, but he's not about selling items. He's about getting results. He discusses how he's successfully promoted online offers using offline promotions and physical mailings. He goes over how to combine the two creatively to get better results than you would have gotten with on or offline methods on its own..
You can get a free copy of Robert's book with dozens of case studies using a mix of different approaches at OutrageousPromotions.com.