Infusionsoft or ActiveCampaign. That Is the Question?
Infusionsoft and ActiveCampaign are two strong players in the Customer Relationship Manager (CRM) market. These two are particularly important to our practice because Memberium, our membership site platform of choice, supports both CRMs well. So I wanted to record an episode to answer the question we get a lot of business owners looking to build membership sites. That is, "Should I use Infusionsoft or ActiveCampaign?"
I know Infusionosoft by Keap and Keap very well and feel very comfortable representing these two products. In order to have a fair and balanced discussion comparing these with ActiveCampaign, I wanted a guest on the program who was equally strong representing ActiveCampaign. So I've brought on Kelly O'Connell. She's the Principle Product Manager at ActiveCampaign. She no doubt brings the wealth of knowledge we need to make sure ActiveCampaign is getting a fair shake in this discussion.
In our discussion, we discuss what each of these three CRMs bring to the table so business owners have another resource for making the best decision for their situation.