Infusionsoft Virtual Assistants Can Do Lots More Than Automate
The expression, "The clobber's children go barefoot" comes to mind when I run into people that don’t put their specialized skills to work for themselves. It could be an auto mechanic that doesn’t care care for the car or the guy who does lawn care and lets his lawn grow out of control.
Well at Larry Jacob, we eat our own dog food. Our team has a dedicated team of Infusionsoft Virtual Assistants deliver Infusionsoft and Wordpress services to our customers. They are the same team that runs our Infusionsoft blog marketing campaign. (If you are reading this, you are looking at their work.)
It’s a marketing exercise that's enabled us to grow our business quickly over the past several years. In the past two months, it's:
- Brought us two very good sized engagement because someone we didn't know found us online.
- It educated someone I met at a networker six months back so they called us (out of the blue but we know better) asking for website development services.
- It got us a call from 6,500 miles away in Tel Aviv for someone looking for us in Miami to help them with email marketing consulting.
Let me explain how this works for us. I'm sure it’s something you can do (hopefully with our help) whether you’re a skilled Infusionsoft user or not.
Two years back, I committed myself to writing a two blog articles a month. Now a days, I write one a week and with the help of my team and some ghost writers. We produce about one a week and sometimes more. NI’m extremely busy, but I can make a point to write (and it's something I really enjoy doing) because it gets results.
- The search engine value is priceless.
- It educates people that connect to us via social media about the expertise we provide.
- It keeps us top of mind with the people on our mailing list (which now exceeds 4,000 people)
My goal is to showcase our expertise. It's also to get people connected to us thinking, "I'm going to call these guys when I get ready to do something these guys do.”
As the subject matter expert, my job is to produce the article, come up with the headline and teaser copy and get the copy to Monica our chief Infusionsoft virtual assistant / project manager. The job falls in her queue to assign like everything else we do on our team.
From there Honeylyn, another one of our Infusionsoft virtual assistants, takes over. Here's what she does to promote the article.
Step 1. Monica first reads the thing over and corrects my grammar and spelling mistakes. You can be sure there are plenty of them because my team gives me the luxury of being a little sloppy here. I really like that.
Step 2. Honeyly posts the article on the Larry’s Blog page on our website. That’s where we make our blog articles available so site visitors find them.. It also triggers Google to index the new content so it comes up in the search engines.
Step 3. Monica then begins promoting it via Infusionsoft email blasts. She:
- creates an Infusionsoft email template using the teaser copy I provided her,
- includes a link to the new blog article so when people click on the email link we know they have an interest and
- broadcasts the email message to everyone on my prospect and client list.
Step 4. I’m active in several Infusionsoft Linkedin groups and several ones of Facebook. So Honeylyn knows to post the teaser with a link to the article in every single one of those groups so my followers see it.
Step 5. Twitter is a great vehicle for distributing information and even though I don't have a huge following, she tweets it. I get good reach because she tags my tweets with the #Infusionsoft hashtag which is followed by many of my potential customers. Dee posts the teaser with a link back to the article.
Step 6. This is a very valuable step. A few days after publishing the article, Monica collects the Infusionsoft email blast report and the Hootsuite short link statistics reports and tells me how we did. This is something I typically don't do for lack of time. Now that we have Monica assigned to it, she brings it to my attention so we can make adjustments where necessary to consistently increase the effectiveness of the overall campaign.
As you can see this is a straight-forward process and one that anyone with minimal technical knowledge can complete. I will tell you this sort of work is tedious and not time well spent by "the business owner." That's why I've delegated it to my team.
This is something you can delegate to our team as well. We provide the technical work just like you see here. We also provide some pretty snazzy copy writing on all sorts of topic. You name it.
It is a great way to showcase your talent, generate leads, build increase credibility /visibility, increase revenue and fuel the growth of your business.
Hope this helps!