Lack of Clarity Means Your Online Course Will NEVER Sell
I spend a lot of time reading other people's sales copy. It's just my nature to reverse engineer people's landing pages and Facebook ads to see what I can learn from them.
I find a lot of very elaborate sales letters that clearly took a lot of work to produce that are unclear or imprecise about what the program includes. I finish reviewing what was written or recorded in a sales video and I have too many unanswered questions.
It's common knowledge in online marketing circles that a customer who doesn't have the information they need to make a decision will just not decide either way. They may email you or make a phone to you, but why would you add another step to your sales process? If you have questions about what a program includes that you can answer before they talk to you, make sure and answer it.
To help answer these and other issues you are likely having with your online programs, watch my short 20-minute webinar available here. It explains the main reasons why going online with your services is likely to fail and what you can do to sidestep the obstacles.