Marketing automation refers to software platforms, technologies and comprehensive marketing strategies enabling small business owners to market themselves and generate leads. Using email, social media, websites and other electronic mediums, organizations can put in place strategies that enables them to:
- identify interested prospects,
- target them as potential buyers and
- convert them into paying customers.
At Larry Jacob Internet Marketing, we have developed extensive expertise using Infusionsoft and related tools to put marketing automation to work for your business. We work with business owners and key individuals in sales and marketing roles to identify opportunities for leveraging marketing automation and get plans in place for putting it to work for them.
Marketing teams teams can champion this effort, but so can individuals heading up sales. We work with them to define their criteria and desired outcomes and, using our knowledge of marketing automation best practice, translate this into solutions to fuel their growth in the desired target markets.