Marketing Automation Strategy
Marketing automation refers to software platforms, technologies and comprehensive marketing strategies enabling businesses of all sizes to effectively and efficiently market themselves across multiple Internet mediums. Using email, social media, websites and other electronic mediums, organizations design a marketing automation strategy that enables them to:
- identify interested prospects,
- target them as potential buyers and
- convert them into paying customers.
At Larry Jacob Internet Marketing, we have developed extensive marketing automation expertise using tools like Eloqua and Marketo for larger businesses and Infusionsoft and Ontraport for smaller ones. We work with business owners and key individuals in sales and marketing roles to identify opportunities for leveraging marketing automation and implement plans for putting it to work in their organizations.
Marketing teams supporting the sales effort and even sales team members can champion this effort. We work with them to define their criteria and desired outcomes and, using our knowledge of marketing automation best practice, translate this into marketing automation solutions the fuel growth in target markets.