Practical Website Building Advice for the New Membership Site Builder
You are building your Memberium membership site and you want to get the most value out of your investment, right? Here is some non-obvious advice that's going to serve you well.
Build yourself three websites and not just one
"Three websites???" you might think. "That's right." Let me explain.
Every business needs their www site. This is your main domain site. For our business it's www.LarryJacob.com. This is where people go to learn about your business. You have an about us page providing information about your business. It's going to include introductions or bios for your team members. You'll include a description of the products and services you offer. It's where you would include your blog if you are writing consistent articles (and you should be). We always include a contact us page so visitors can find you and contact you.
The audience for these pages wants to learn more about you. They might be evaluating you as provider and want to know more about your services. They are likely looking at other sites and comparing what you have to offer against theirs.
Your second site is your landing page site. This is where you'll offer opt-in or squeeze pages where people can get your lead magnets. This is where people will enter name and email address and hit a submit button to get something from you. You then send them an email with instructions for getting the lead magnet.
This landing page site is also where you publish your sales pages. This is where you have your products for sale. You'll have a "Buy" button taking them to an order form or shopping cart page where they can buy it. When they buy, you send them an email that gets them the product the electronic product they purchased. If you offer a membership product, this email has instructions for getting to the item they bought on that Membierum membership site.
I call this a website, and it's one of your three, because we often build this site as a Wordpress site with OptimizePress 2.0 or a ThriveTheme. If your www site is called "www.(my domain).com," we install this site at "lp.(yourdomain).com." Some business owners decide to use a solution like LeadPages, ClickFunnels or something similar. This ends up being a different Wordpress installation or a service that is designed for building opt-in and sales pages.
You must organize your sites so each one provides you with a specific set of functions and together you have the necessary platform supporting you. This arrangement keeps things organized and it minimizes Wordpress plugin conflicts. You'll have plenty of flexibility. As you sites grow, because you have them as separate Wordpress installations, you can then host them separately if necessary. Because they are each on their own subdomains, moving them around is a straight-forward exercise.
So you might be asking, "What does this have to do with Memberium membership sites?" My answer is, "EVERYTHING!!" This is important. You need is a platform that supports you as you promote what you offer via your Memberium membership website.
Your www site will have a button somewhere that says, "Login" or "Member Login." That will provide you a link so members can easily login to your Memberium membership website. That should land people where they can immediately log into that site and get to the content they've gotten from you.
And, by the way, we recommend you install your Memberium membership website at "members.(your domain).com" or something similar.
Now that I've given you a general overview of our recommendation, watch the video below. In it, I review several client examples following this model. A pictures worth a 1,000 words so here we go.