Meet Jorge Lazaro Diaz Speaker, Online Marketer,
Online Learning / Membership Site Specialist
What do you get when you mix:
- an expert online content marketer,
- an online learning / membership site builder,
- a Masters degree holding programmer, and
- a business owner who appreciates a good marketing challenge?
You get Jorge (pronounced George) Lazaro Diaz. He understands the business owner's challenge, struggle and fight to generate business. He sees huge potential in a business owner's untapped and underappreciated content. With his interesting wit, marketing savvy and understanding of what works online, Jorge identifies ways to make use of overlooked, untapped under-appreciated expert knowledge and content into money-maker for speakers, coaches and other expert business owners.
President and Founder of Larry Jacob Internet Marketing
Sample Speaking Topics
How Do I Convert My Expert Knowledge Into an Online Money-Maker?
The Money Star Speaker, Coach, Consultant and Other Experts Leave Behind
You've built a successful speaking, coaching, consulting or some other in-person business where what you know makes you money. The current business, which is highly dependent on you, works. The issue is removing your from the business is like removing a vital organ. You go and everything stops.
Jorge presents the opportunities for taking the expert knowledge and making a producing online product. The presentation includes proven approaches for transforming what you, "the expert" know into a scale-able, online learning solution.
I've Got a Dropbox Full of Presentation Materials and No Money
So many business owners have tons of content. It's stored on their laptop, in "the cloud," in their head or somewhere else where no one can get to it You know it's valuable and you also know it's not producing.
Jorge has spent years working to put business owner content to work:
- showcasing their expertise and talents,
- positioning them as the obvious expert to gain celebrity status in their niche, and
- in scale-able, online learning systems (that also increase the price you can command for your in-person prodcuts and services.
Jorge gives an inspiring presentation sharing strategies and tactics any content owning entrepreneur can put to work. It's information for quickly transforming land locked, poorly organized, and under-exploited content into lead generating promotional materials and/or e-learning platforms for building credibility, acquiring customers, and making money.
The Calculated Move from Free to Well-Paying E-Learning Offers
When faced with an online course or membership program, many business owners struggle with the transition from FREE giveaways to paid. They ask the questions:
- Am I giving away too much?
- Am I not giving away enough?
- Is the FREE material I share striking up interest?
- Why isn't this stuff getting me business?
- Why isn't it selling?
Jorge speaks from personal experience working customers and his own sales funnels. He shares strategies that have been a huge success and the processes he's uses to convert non-performing solutions and into money-makers.
His presentation is full of case studies and packed with examples showing real numbers to illustrate his points.
Public Speaking with Zero Frequent Flyer Miles
Presenting on the Big Stage While Wearing Your PJs
While public speaking is a money machine for some people. the lifestyle is a tough one. There's the travel, time away from loved ones and the personal sacrifices needed to make it happen. You're also limited by the 24 hour day rule and that annoying need to sleep and eat. (None of which is revenue generating.) You only earn money when you are presenting.
Jorge, a former road warrior himself, presents an entertaining and lighthearted keynote reviewing the struggles faced by the public speaker. For those looking to take their roadshow online, he reveals proven strategies and tactics for making that transformation profitably. He also points out the most costly mistakes made by first timers online and, of course, Jorge reminds his audience about the joys of less travel and more time with loved ones.