Meet Jorge Lazaro Diaz Speaker and Mastermind Facilitator
What do you get when you mix:
- an expert online content marketer,
- a membership / learning site builder,
- a Masters degree holding programmer, and
- a business owner who appreciates a good marketing challenge?
You get Jorge (pronounced George) Lazaro Diaz. He understands the business owner's challenge, struggle, fight to generate revenue. He sees huge potential in a business owner's untapped and underappreciated content. With his marketing savvy and understanding of the technologies that apply, Jorge identifies often overlooked online approaches for transforming content into money-makers.
President and Founder of Larry Jacob Internet Marketing
Sample Speaking Topics
Public Speaking with Zero Frequent Flyer Miles
Presenting on the Big Stage While Wearing Your PJs
While public speaking is a money machine for some people. the lifestyle is a tough one. There's the travel, time away from loved ones and the personal sacrifices needed to make it happen. You're also limited by the 24 hour day rule and that annoying need to sleep and eat. (None of which is revenue generating.) You only earn money when you are presenting.
Jorge, a former road warrior himself, presents an entertaining and lighthearted keynote reviewing the struggles faced by the public speaker. For those looking to take their roadshow online, he reveals proven strategies and tactics for delivering their expertise in profitable new ways. He also points out the most costly mistakes made by first timers online. And of course, Jorge reminds his audience about the joys of less travel and more time with loved ones.
I've Got a Dropbox Full of Presentation Materials and No Money
So many business owners have tons of content. It's stored on their laptop, in "the cloud," or maybe even on the Internet (somewhere). You know it's value. You also know it's not producing for you.
Jorge has spent years working to put business owner content to work:
- showcasing their expertise and talents,
- positioning them as the obvious expert gaining celeberty status in their niche, and
- converting those that are initial interested into paying customers.
Jorge gives an inspiring presentation sharing ideas, strategies and tactics any content owning entrepreneur can use. It's information for quickly transforming land locked, poorly organized, and under-exploited content into lead generating promotional materials for building credibility, generating revenue and acquire customers.
The Calculated Move from Free to Well-Paying Membership Offers
When faced with an online course or membership program, many business owners struggle with the transition from FREE to paid. They ask the questions:
- Am I giving away too much?
- Am I not giving away enough?
- Is the FREE material I share striking up interest?
- Why isn't this stuff getting me business?
Jorge speaks from personal experience working customers and his own sales funnels. He shares strategies that have been a huge success and the processes he's used to convert non-performing sales funnels and into money-makers.
His presentation is full of case studies and packed with examples showing real numbers to illustrate his points.