The Infusionsoft Effect on Word-of-Mouth Marketing
Word of Mouth Marketing
The Internet is quite a marketing medium. I make a living helping Infusionsoft users promote and marketing themselves online. But let’s be honest. There's no more effective marketing for your business than word of mouth marketing.
I’m a successful Infusionsoft consultant with tons of experience working email and other Internet marketing for business owners and I have no intention of replacing word-of-mouth.
What I want to do is to put word-of-month on steroids!!
There’s no arguing that having actual people talk others into doing business with your company is highly effective? It’s really common for people to talk about something a recent product or service did for this business. If they were satisfied or had good experiences, of course they’re going to talk.
Even better, word-of-mouth marketing doesn’t cost you anything. It is just as effective (if not more effective) than other types of marketing and advertising for increasing awareness about your company's products or services and there’s no costs and investments.
Effects of Word of Mouth Marketing
If you have seen various TV commercials or websites that sell products, then you’re already be familiar with testimonials. This is a marketing tactic used to provide a valid proof with regards to the benefits and claims made by the company. It’s users talking about what you do and how it helped them.
However, there is a discrepancy here and we’re all aware of it. The business owner is going to pick users who have something positive to say about the product, since their main intent is to influence the buying choices of the consumers.
This is when the power of word of mouth marketing becomes evident. Using this method to communicate the potentials of a given brand creates a personal connection between the consumers and the product in question. Previous users to the product who attained satisfaction from it can recommend the product to their friends or family members.
Bigger Customer Voice
It has been highly emphasized by marketing experts that if you want to maintain or increase your market share, you need to work on providing excellent customer service. This will ensure that you get a share of loyal customers who believe and trust in your brand. If you're able to successfully enhance that trust, then you are able to produce a good customer voice. Therefore, when these individuals are asked to say something about your company, they only have positive views to say.
Hence, several companies are now devising methods to improve their “listening” ability when it comes to customer voice. Indeed, improving customer communications will produce satisfied customers and consequently increase the potential of producing more positive word of mouth marketing.
Tips for Using Infusionsoft to Enhance Your Word of Mouth Marketing
A recent study conducted to determine the most influential marketing methods, word of mouth marketing came out on top. Hence, it has raised awareness on the important role that consumers play in influencing other's buying options. Therefore, you can utilize a positive word of mouth marketing to create your own sound branding strategy. Here's how you can do it:
- Create Infusionsoft powered email marketing campaigns that tout the benefits one or several of your clients experienced. Use these to target your existing customers asking them to share their feedback with you. Studies show that a very low percentage of your clients will actually contact you, but you will have engaged them and brought you top of mind with many of them. If they were/are satisfied with your services, you’ve just reminded them to talk about you when the opportunity comes up.
- As you get feedback whether positive or negative, gather essential information from them and have a conversation with these people. Studies show that a very high number of clients satisfied with your business fall away not because of issues with your product or service. They fall away because they never hear from you and feel ignored. This exercise gives you are real reason to call and engage with customers you may have been ignoring.
This isn’t rocket science. What I’m promoting is common sense. Take the power of Word-of-Mouth marketing and combine it with the power of Infusionsoft and you’ve got a deadly combination.
Hope this helps.