What Do Your Customer’s Need? Ask Them.
A lot of us experts looking to leverage our time better by offering an online course suffer from knowing too much about our topic. That may sound like a "stupid statement," but it isn't. If you've followed me very long, you'll have already heard my line, "We experts are contaminated by what we know and it keeps us from understanding what part of what we know most interested our ideal customers."
This is so critical.
So please don't assume you know what your customers want. Ask them. My team and I have developed several easy to follow programs business owners can use to ask these questions and promote their online courses or membership programs so they really connect with customers needing their services.