Why I Should Care About Marketing Automation?
Defining Infusionsoft Success - Episode 84
Guest: Greg Jenkins
Greg Jenkins published a marketing automation case study that every business owner who isn't familiar with marketing automation should watch. It covers how the African Leadership University (ALU) in Mauritius (a small university in launching a new MBA program) put marketing automation to work and recruited 50 new students for it's new program in four months. It gives a good overview of how the school was recruiting using email, spreadsheets and manual tracking and how things changed using tools like Keap and Infusionsoft by Keap. It greatly improved their effectiveness and enabled their recruiting team to better connect with perspective students
I recommend you watch this and Greg's case study video to better understand what marketing automation can do for any business. It opens up a lot of opportunities, but you have to "see" it first and this example is ideal for picturing how this works in a very practical way.
You can Greg Jenkin's ALU case study here. Here is a presentation by ALU president Fred Swaniker.